I served as the Creative Director and Graphic Designer for the Decibel Festival in 2011 and 2012. I developed a distinct visual identity for two festival programs, beginning with a logo refresh to enhance digital legibility. My work encompassed a wide range of print and digital materials, including street posters, banner ads, and a comprehensive style guide for other designers and the festival website team. I also created asset packs for artists and venues to use on projectors during performances, ensuring a cohesive, high-energy festival experience across all touchpoints, both online and in-person.